A New Name (collage )
The concept of one's “name” is an important one in the Book of Revelation, appearing some 37 times. And within the letters to the seven churches it is used 11 times. As often occurs in books of the Bible, there is a certain symmetry associated with these latter occurrences, which can be graphically shown in Figure 1.
Figure 1: “Name” in the Letters to the Churches
A. “My name” – bearing up/holding fast (2:3,13)
B. A new name written (2:17)
C. Condemnation (3:1)
D. Those Worthy (3:4)
C'. Condemnation (3:5a)
D'. Those Worthy (3:5b)
A'. “My name” – you did not deny (3:8)
B'. Three names written including a new name (3:12)
Below are some thoughts from biblical scholarship on this subject:
Sections A and A'
“To bear Christ's name...is to share his authority, protection and identity; this entails responsibilities (2 Tim 2:19; 3 Jn 7; Rev 2:3)...To acknowledge Christ's name, not deny it (Rev 2:13; 3:8), guarantees the preservation of one's own name (Rev 3:5; cf. Lk 12:8-9) (Dictionary of Biblical Imagery)
Similarly, Bietenhard says, “Faith and proclamation include confession of the name (Rev. 2:13; 3:8) and readiness to suffer for his name's sake (Matt. 10:22; 24:9). Faith and faithfulness to Jesus is the same as holding fast to his name (Rev. 2:13; 3:8).”
Sections B and B'
Beasley-Murray outlines two possibilities for interpreting Revelation 2:17: “If the name is of Christ or of God (cf. 3:12 and 19:12) then there may be an allusion to the concept of the power inherent in the name of God; the Christian shows God's might and appropriates for himself, in a manner none other can, the character of God. If the name is a new one bestowed on the Christian, then the allusion is to the habit of bestowing new names on persons who have attained a new status...” The structural parallelism exhibited in Figure 1 between B and B' indicates that the first of these two choices is the most likely one.
In agreement with that deduction, Bietenhard states: “The new name which the victor receives expresses his inalienable fellowship with Christ himself (Rev. 2:17).”
Similarly, Bruce says, “The 'new name', according to 3:12, is Christ's (cf. 22:4) 'known only to him who receives it':” Purveyors of magical amulets knew how important it was that a name of power should be kept secret; the power of Jesus' name is not to be commanded by magic arts, but is known in the experience of His servants.”
“Alford is probably right in saying that the important point is the stone's inscription which gives the believer 'a new name,' indicating acceptance by God and his title to glory.” (Walvoord)
Concerning Revelation 3:12, Payne comments: “Each of these figurative phrases carries significance and is interrelated with the others...'to bear the name of the city of God is to be openly acknowledged as one of her citizens' (Swete).” And regarding the name of God and Christ, Payne says that “like a pillar with a dedicatory inscription, he is to be devoted to God, as revealed in Christ, in His new and final glories.”
Walvoord points out that in 3:12, “He repeated His promise: 'I will also write on him My new name' (cf. 2:17; 14:1; 19:12). Because believers have identified with Christ by faith, He will identify with them.”
“In John's apocalyptic vision all people will finally be marked with God's name (Rev 3:12; 14:1; 22:4) or its opposite (Rev 13:17).” (DBI)”
One of the gifts of final perfection is that the victors will bear the name of the Lamb (Rev. 3:12; 14:1; 22:4).” (Bietenhard)
Bruce: “As overcomer he has a triple name inscribed on him – the name of God, who owns him for a son, the name of the city of God, among whose burgesses he is enrolled, and the name of Christ his Lord.”
Sections C-D and C'-D'
“Name sometimes means reputation, bad (Deut 22:14; Lk 6:22) or good (Prov 22:1; Rev 3:1)...Name can stand by metonymy for the person bearing the name (Num 1:2; Acts 1:15; 4:10; Rev 3:4).” (DBI)
It is in these center sections of Figure 1 that we begin to see quite different interpretations depending on one's theological stance. For example, Walvoord is a good representative of the “once saved, always saved” camp. He states, “While this passage may imply that a name could be erased from the book of life, actually it only gives a positive affirmation that their names will not be erased.” But if he is correct, it is interesting that John would have gone to the trouble of mentioning such an impossible happening, even if it was only to deny it.
Bruce, on the other hand, takes another way out of the perceived problem. He says, “The 'book of life' appears here, but not in the other places where it is mentioned in Rev. (13:8; 17:8; 20:12,15; 21:27) to include at first all whose names are on the membership roll of a local church on earth, but those whose membership is but nominal have their name deleted...”
Mounce urges caution at this point by stating, “It is hermeneutically unsound to base theological doctrine solely on either parables or apocalyptic imagery. Better to allow the text, even when difficult, to present its own picture.”
Morris, among others, notes that v. 3 “is not a reference to the second coming. That will take place whether the men of Sardis are watchful or not. But Christ comes in many ways and this is clearly a limited coming in judgment on unrepentant Sardians. The fate of these unrepentant sinners is none the less fearsome because left undefined.”
“Possibly these professing Christians are in danger of losing their salvation, to which they are barely hanging on. However, it is preferable to see them as analogous to the people 'who say they are Jews, and are not, but lie' (3:9; cf. 2:9). These false Jews prove they are not genuine, faithful Jews by their ungodly lifestyle (e.g., by persecuting the church). Likewise, the so-called Christians of Sardis are living in such a way as to call into question whether or not they possess true, living faith in Christ.” (Beale)
So in conclusion you can see that there are several viable alternatives to the possibility of a true Christian backsliding to the point where he or she would not be saved in the end.